Posted in Advertisement, Business, Education

Why Use Google AdWords?

Dear New Potential Marketing Professional,

Have you ever used a software called Google AdWords?

No?

Have you ever wondered what it might do for your business?

Google AdWords is an online advertising program developed by Google. All you have to do is pay some money to run an ad, and Google will do the rest.

Already interested and want to start using Google AdWords?

 click-here-button-red-hi

 Not convinced yet? Well, here is why you should buy Google AdWords!

  • You can use Graphic Display Ads.
  • YouTube Ads.
  • Text-Based Search Ads.
  • In-App Mobile Ads.
  • Local or National Advertising.
  • You Can Watch How Your Advertisements are Doing.
  • You Can See How Many People Are Visiting Your Site.
  • You Can See How Many People Are Buying Your Product Because of the Ads.
  • You Can See How Many People Are Calling Your Business.
  • You can Target Specific Groups of People With Your Ads.

Ready to buy yet?

click-here-button-red-hi

Still not convinced?

  • You Can See Which Ads are Working and Which One’s Aren’t.
  • You Can Edit Portions of the Ads.
  • You Can Adjust Your Budget.
  • No Contracts!
  • You Can Cancel at Any Time!
  • Again, No Contracts!

Sincerely,

Homeschooled Hero.

P.s.

Using AdWords will help you to see where your advertisements are failing and succeeding. Then, you can edit them to fit them needs of your business.

Until next time, your friendly Neighborhood Homeschooler…

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Posted in Books, Education, English

The Unwanteds: Book Review

The Unwanteds by: Lisa McMann  is a book that is focused around two twin brothers and their separate worlds. The two, Alex and Aaron Stowe, are separated due to a form of caste system. In the system, formed by the world of Quill, there are three types of people:

  1. The Wanteds- The “perfect” people. Strong and intelligent and superior to all others.
  2. The Necessaries- The “okay” people. Not quite as strong and intelligent as a wanted, but they serve a purpose required for survival.
  3. The Unwanteds- The “get-rid-of” people. These people are creative and artistic, not at all what the world of Quill wants.

At the age of 13, a ceremony known as The Purge is held. This is where the Wanteds and Necessaries are separated from the Unwanteds. Once the list of Wanteds, and Necessaries are anounced, and the Unwanteds are publicly humiliated, the Unwanteds are sent off to be “eliminated.”

This year, Alex and Aaron Stowe were going through The Purge. Aaron knew that he would at least be a Necessary, but Alex had many problems with living the life required of him. Aaron becomes a Wanted and looks down upon his brother Alex for becoming and Unwanted. However, Alex is brought into a new world known as Artime and he learns that being creative is not something to be looked down upon.

I recommend this book for anyone who feels that creativity is a weakness and for people who have wild imaginations. This is because it will open your eyes to a new world that is creative and fun, and it allows younger readers to embrace their imaginative sides.

Thank you for reading this book review by Homeschooled Hero!

Until next time, your friendly neighborhood Homeschooler…

Posted in Business, Education, Uncategorized

Business 1 Lesson 110: Irresistible Offers

When working in a business, it is your main job to sell something. Whatever your business happens to be, everything always boils down to selling something to someone and making a profit. In my business class, we have been learning how to do this. This week, the focus has been on Mark Joyner’s book: The Irresistible Offer. Today I have been asked to watch the following advertisements, and determine which one best follows Joyner’s standards on irresistible offers.

M&Ms (1957)

Radio Shack TRS-80 Computer (1980)

Commodore (1987)- Australia

American Express (late 1960’s)

Of these four ads, I thought the Commodore IBM PC commercial followed the standards the best. The ad follows most of the rules that Joyner laid out in the book. For example, Joyner says in his book to make the offer POP, and make sure that people feel that they absolutely need to buy the product.

In the 1960’s, a man named Ron Popeil formed his business Ronco. Ron then coined the phrase, “But Wait! There’s More!” This is important because in an irresistible offer, you want to attract your audience’s attention. One way to do this is to add more to the offer. This is exactly what the Commodore commercial, and people like Ron Popeil did.

Although I thought this was the best ad of the group, that does not mean that it was perfect. For example, Joyner says that an ad should give an easy way to get the product. However, in the commercial, there was only one mention of how to get the product. This  was: go to the store!

There should be more ways to get ahold of the product than simply going to the store. This is especially true since in 1987 most families had home phones. Since that was the case, the company should have had a phone number that customers could call in order to obtain this product.

One intelligent thing that the company DID do was to create a way for people to think that they are saving money. In other words, they told the audience that they could basically save $1,000. People are always more likely to buy a product if they think that they are saving money. However, the company will probably get the original price through warranty and shipping prices.

Commodore also sold the product by telling the audience all of the things that the computer can do. For example, it can do most large programs that other computers can do. However, what made it an easy sell was that it was easy to move, and it was small.

In conclusion, the Commodore IBM PC followed Joyner’s standards more than the other ads in this list. Although the commercial still had some problems, it was a pretty good ad and it most likely sold the product.

I hope that you enjoyed this essay! If you did, be sure to Hulk-Smash that like button!

(Which ad did you think was the best? Do you agree with me? Let me know what you thought in the comments!)

Until next time, your friendly neighborhood Homeschooler…

Posted in Business, Education

Business 1 Lesson 90: Apprenticeships

Almost everyone in the world has heard of apprenticeships from the 18th and 19th centuries. Almost everybody knows about people who would learn from the best to gain a specific skill, such as sword making. However, most people don’t know that apprenticeships are still used around the world. They may not be for the same jobs, but they are still around to this day. Now the question becomes: which apprenticeship is ideal? Is each apprenticeship unique, even within the same field? Or, are they more universal, taking a “one-size-fits-all” approach?

Is one apprenticeship designed to work for all people?

The answer to this question, simply put, is no. Just like all people are different, all apprenticeships work best for one particular group of people. There is no single apprenticeship that will work for every person on the planet. One apprenticeship may work for my next-door neighbor, but it won’t work for me. That just goes to show that apprenticeships are meant for different people. They are designed to suit people with specific skills and interests. For example, Steve wants to be a wood maker and Joe wants to be a carpenter. They would not go to the same person for an apprenticeship, unless the teacher knows how to do both wood making and carpentry. So, apprenticeships are designed to suit specific people’s interests, and one apprenticeship does not work for everyone.

What is the ideal apprenticeship?

In order to obtain the answer to this question you must ask yourself, “What do I want to do for a living?” Once you have asked yourself that question, you will have your answer. When you know what you want to do with the rest of your life, the apprenticeship that you need suddenly becomes very clear. For example, Tommy doesn’t know what apprenticeship he wants to do. However, he knows the question he must ask himself. Once he answers that question, the apprenticeship he needs to go to will be very clear. Now, if you don’t know what you want to do with your life, then you should try to pick up as many skills as you can. Try to do as many apprenticeships as you can and see which one interests you the most. That way, when it’s all said and done, you know what you want to do.

Do I have to take an apprenticeship job?

The answer, again, is NO! If you don’t want to go into an apprenticeship, you have absolute control over whether you do. In the end, it is your choice on what you want to do with your life. The biggest thing to think about, when considering an apprenticeship is, you are being taught the rules and procedures by a successful individual. This could mean the difference between your own personal success… and failure.

Conclusions

Apprenticeships are great options for learning a new trade. Almost anyone can get an apprenticeship in almost any field of work. These particular jobs allow you to learn anything you might need to know in order to find success, with the added benefit of being paid. Although you aren’t being forced to take an apprenticeship, it is not the worst idea in the world. I think that an apprenticeship is a good idea and should not be overlooked when considering your future. Again, an ideal apprenticeship is the one in which you feel is best for you. So, apprenticeships are not “One-size-fits-all” and it takes real thought to find the right one for yourself.

I hope you enjoyed the essay!

Until next time, your friendly Neighborhood Homeschooler…

 

Posted in Books, Business, Education

Business 1 Lesson 85

Over the course of several weeks, I have been reading the book How to Win Friends and Influence People by: Dale Carnegie. Throughout the book, Carnegie gives tips on how to manipulate people into doing what you want, and how to get along with people. Today, I am going to write about my plan to implement one of the tips laid out in this this book.

The chapter that I think would be the best to follow, would be How to Plant Seeds for Ideas. This is important because it gets people to do what you want them to do without them realizing that it wasn’t actually their own idea. That way they do things for themselves that have the added benefit of helping you. Planting a seed is a very important and useful skill. This is because it allows you to “trick” people into doing something for you, while they think they are doing it solely for themselves. This also allows you to manipulate people who have ODD (Oppositional Defiant Disorder) to do what you want them to. (That could be a very useful skill!)

Being able to plant a seed doesn’t only get people to do what you want, as it can also be used to get people to see the benefits of another action. For example: if a person were to try and fish with a spear instead of a fishing pole, you would try to explain why they should use a fishing pole instead. If you utilize the technique of seed planting, you could get that person to see why a fishing pole is better. Then, that person would make their own decision as to whether they use the fishing pole.

As you can see, seed planting can be very useful. My plan is to practice using this technique and learn everything that I can about how to do it. If I can learn how it is done then, with practice, I can get people to see from my point of view and get them to do what I want. Seeing this technique in-action would also be helpful, so I plan to find someone who has mastered it, so I can study them in person!

In conclusion, I think that seed planting is a very useful skill that can be applied in a variety of situations. I think that some people are going to be better at this skill than others however, over time, I think that anyone could develop the skills to successful seed planting. My plan to become successful is to learn from others and try to see what works for me and what doesn’t. Then, I will use the skill in one situation and see if I can do the same thing in another situation, or if it is not a “one size fits all” technique.

Did you enjoy the essay? If so, be sure to Hulk-smash that like button! Do you keep coming back for more? If yes, definitely hit that subscribe button to get notifications every time I post something new!  Do you have an example of how YOU use any  techniques from How to Win Friends and Influence People? Tell me about it in the comment section below!

Until next time, your friendly neighborhood Homeschooler…

 

Posted in Business, Education

Business 1 Lesson 75: Trust

Have you ever met someone and it felt as though they never told you the truth? Imagine, now, that very person is trying to sell you a product. Would you want to have a business relationship with that person? The answer is probably no. Your answer is no because they’ve lost your trust. For that very reason, truth is a very important factor in business relationships.

How important is trust in establishing long-term business relationships?

Trust and truth are vital to business relations. It is very important for both parties to trust each other, otherwise somebody is likely to cut off the relation. That is why you want to make sure that you aren’t deliberately telling a lie. The point of a business relation is to get mutually beneficial advantages. If you break the trust, the other company or customer will find an alternative business to work with. In other words, you will lose valuable business, money, and ratings. If you lose one customer due to distrust, that customer will tell their friends and family, who will do the same thing. Unless you don’t care about your business, you really want to avoid losing customers.

Making an impression.

When you are trying to establish a business relationship, you need to make that very best first-impression as you possibly can. Otherwise, you probably won’t  make the customer want to work with you. You want to make sure that the customer gets the very best service possible. You want to make sure that they know that you will do almost anything to get their business. They also need to know that they are the one in power, because they have money. You want to make sure that they are aware that you know they are in power. . Also, you don’t want to come across as desperate for money. Basically, make them feel welcome and in a safe environment where they can trust you and feel important.

Trust me, this is important!

Trust is an important part of any relationship, whether it be business, family, or spouses. If trust is never established, then you will never have a successful relationship. If you are trying to spark a long-term business relationship, the first thing to make sure you both have is trust. Otherwise, the other person could be trying to do something that will hurt your business. In fact, I know a person that had an experience just like that. He works as a real estate agent. He was approached by a couple interested in buying a house. He put in a lot of work, and a lot of hours into researching and showing them several homes over a period of weeks. Once they found a home that they wanted to buy, they told their cousin (Who turned out to be the actual buyer) about it. The cousin then purchased the house with another agent… who took all the commission. In conclusion, trust is extremely important when trying to establish a long-term business relationship. Without trust, you end being hurt.. So, if you ever try to establish a relationship in the business world, or anywhere else, make sure that trust is up near the top on your list of requirements. Also, make the customer feel like they are in a safe environment and make them trust you. If the customer doesn’t trust you, you won’t make a sale.

I hope you enjoyed this essay! Please leave a like and hit that follow for more! Do you have a story of a relationship failing due to lack of trust? Tell me about it in the comments section!

Until next time, your friendly Neighborhood Homeschooler…